.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, once adapted to snagging billions in equity capital yearly, have actually increased nearly $360 thousand until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That lag is because of market concentration, elevated regulatory tensions, and also economical uncertainties.ADWEEK talked with five VCs who continue to purchase adtech providers, in spite of these obstacles, concerning what they are actually looking for as well as what they avoid. Perhaps unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused innovations and also industry-specific places such as linked television.